Save Fred in ’09!

The Inquirer mentioned that KYW Newsradio 1060 still has Fred Sherman’s bio on their website, even after they laid him off. Let’s take a look at his bio:

Fred Sherman, chief economist at Royal Bank America, brings high energy and extensive insight to his daily stock market commentaries on KYW Newsradio 1060. [This is true.]

More than just a distinctive voice  with a distinctive sign-off, he is a veteran radio and TV broadcaster and a knowledgeable commentator on the investment scene. [This is true as well.]

A large part of his appeal to a wide audience of KYW listeners is his clever and smile-provoking ability to make the markets come alive with light, yet sound, observations on stock and bond market developments. [True.]

When the market takes a dive, his wit  combined with serious observations  will help investors keep their sense of humor. [Yes!]

So basically the website is telling us that Mr. Sherman is EXACTLY the reassuring voice we need in these difficult financial times. I’m thinking it’s just another case of ageism. Well you can’t fill Mr. Sherman’s spot with an intern!  And then they wait until he goes on vacation and ambush him when he comes back! Nice. Very nice, KYW.

Write your letters to NewsPrgm@kyw.com and let KYW know how you feel. I did.

5 Responses to Save Fred in ’09!

  1. KYW has cut staff across the board and is recycling content from WIP.

    Also, I think they’ve fired Carol MacKenzie, for which all people can rightfully rejoice.

  2. Atrios would know.

  3. I’ve never really had a portfolio nor enough money to have had much to do with the stock market generally, so Fred’s advice has always been, practically speaking, irrelevant to me; and frankly, I’ve always found that voice to be almost unbearably irritating.

    I’d much rather save a whale…or a couple of sea otters…or even a bluetail mole skink, before I start worrying about Fred Sherrrrrrman’s future.

  4. Calm down, Doug!

  5. I <3 Doug!

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