I’ve hesitated commenting on this whole Comcast blog deal for a bit. I find it all…a bit complicated. (Love a company for stabilizing Philadelphia’s economy, or hate it on principal? Puzzling.)
My Comcastic friends have been telling me quite a bit about this whole Comcast Voices blog, which features Scott McNulty as “chief blogger.”
I still remember the hubbub at Comcast when Bob Garfield made the blog “ComcastMustDie.” A nightmare for the company. But a great wake-up call. Certainly it did more good than harm.
“As both The New York Times and Washington Post have recently reported, the company has heard our angry voices and taken concrete steps in the process of putting customers first. Meantime, it has used ComcastMustDie to specifically resolve many hundreds of customer complaints. There is a long way for Comcast to go, but there is also no question that it has been forced by us to reckon with us. Now we will employ the same formula to other serial customer-abusers.”
However, countering a blog with a corporate blog? I’m still a little confused. Blogging as corporate marketing strategy just seems to fly in the face of all that is bloggy and holy. Continue reading
