I’ve hesitated commenting on this whole Comcast blog deal for a bit. I find it all…a bit complicated. (Love a company for stabilizing Philadelphia’s economy, or hate it on principal? Puzzling.)
I still remember the hubbub at Comcast when Bob Garfield made the blog “ComcastMustDie.” A nightmare for the company. But a great wake-up call. Certainly it did more good than harm.
“As both The New York Times and Washington Post have recently reported, the company has heard our angry voices and taken concrete steps in the process of putting customers first. Meantime, it has used ComcastMustDie to specifically resolve many hundreds of customer complaints. There is a long way for Comcast to go, but there is also no question that it has been forced by us to reckon with us. Now we will employ the same formula to other serial customer-abusers.”
However, countering a blog with a corporate blog? I’m still a little confused. Blogging as corporate marketing strategy just seems to fly in the face of all that is bloggy and holy.
I can’t decide if I want to hate Comcast and everyone associated with its blogging strategy as part of my blanket hatred of large corporations. Or if I should accept this as a revolutionary turning point in customer-service relations. Certainly they’ve been shoddy in the past (and continue to be in the present.)
At the same time, I have nothing against Mr. McNulty. If I didn’t know him at all, I’d be inclined to label him a sellout. But that’s hypocritical. Of course I’d like to be payed to blog. Anyone would. And if any single person can help out Comcast, it’s Mr. McNulty, whose reputation in the blogging world is rock solid. We trust him, plain and simple. At least I do.
Let’s see where this all goes. I’m curious to see what’s going to happen with this. Time to sit back and wait. It could work out very well. Or not.